Vendor Integration & Project Management

Putting the right team together is critical; we integrate this team, forming a cohesive unit with identical goals. Once your team is set up maintaining a common thread and open lines of communications between all vendors helps ensure that efficiencies are maintained, and steady march towards success is achieved. Argo is this valuable string that ties everything together. We work with and will introduce you to (if needed) the best in class vendors in the following fields: Fulfillment, Media, Creative Production, Call Centers, Web services, IVR, call management and merchant processing.

Remember this: Argo Marketing is not a broker; we do not collect referral commissions from any vendor or group. We work solely for the Marketer, and our loyalties lie with them.

Training Services

Your brand’s success ties directly to the effectiveness, integrity and knowledge level of the representatives that act as the first touch point potential customers have with your company. Argo maintains the highest level of competency in ever-changing call center environments through intensive, proven, method-driven approaches. We combine five key elements to reach goals: onsite training, detailed training documents, calibration sessions, train-the-trainer sessions, and constant feedback.

Training has always been a catch-all phrase used loosely to define a broad range of activities. At Argo, training is far from loose. It is result-driven, and the results are quantifiable. If you want a better conversion, higher average order value, and fully confirmed sale, then look no further than the experienced trainers at Argo Marketing Group.

Quality Enhancement

You need to know that your customers are utilizing the correct sales skills and product knowledge when representing your product or service. By implementing a comprehensive Quality Enhancement program where our highly trained account coordinators monitor, track and provide feedback to you and the agents you can ensure a maximum return on your investment.

Poorly trained or unmotivated agents can destroy your profit margin and shorten the life of your campaign. Equally important is your need to ensure that your product and service is being presented and sold with integrity and honesty. Argo’s Quality Enhancement Department evaluates, scores, and tracks over three dozen vital metrics, ensuring your exact knowledge of every customer contact: Inbound, Outbound, and Customer Service.

Customer Recovery

It costs you money to generate response to your offer. Every call and website hit is valuable, and deserves focused attention. Outbound customer Recovery monetizes these lost opportunities.

Argo implements cost-effective, profit-driven recovery programs utilizing the appropriate mix of outbound telemarketing, email, and direct mail to your non-buyers, and inactive customer database. By fully complying with all state and federal regulations and implementing a proven effective methodology we not only recover lost up front revenue but also build a database of customers that can be marketed too again in the future thereby building a solid revenue stream that will pay huge dividends down the road.

Lifetime Value Optimization

Argo maximizes the lifetime value of your customer. We enhance and track it. Strategic implementation of proven protocols and training decreases your continuity cancellation rates, returns, and levels of bad debt.

Additionally, we increase the revenue generated per customer when we introduce new products, continually enhancing their product experience, which promotes long-term brand loyalty. No Marketer should consider the sale process ‘final’ after the advertised is shipped to a customer. Your database is valuable and can be mined for years to come as long as you have a concise and effective strategic touch point plan. We will develop this plan with you and implement and track it over time.

Offer Configuration

Argo knows the Direct Response consumer: what they buy and how. This knowledge is essential when you are developing offers and their positioning within your telemarketing scripting.

We have an intimate understanding of customer post-sale activity and how to monetize it. We will help you understand them as well, and better position your campaign for success. You will have in your hands a detailed financial model outlining the success of your product offer.